The Hype Machine
Posted by admin on December 4th, 2008The starting point for many a music fan rabid for new songs is frequently The Hype Machine (hypem.com). The site was started in Anthony Volodkin in 2005 as a way of tracking what artists and songs are being posted on music and mp3 blogs around the world. In the last three years,The Hype Machine has become a vital tool for finding the best new music on the web and currently tracks 1300 music blogs.
Volodkin became frustrated with the established channels of finding new music and created The Hype Machine as an alternative. The site serves up popular artists and songs, a live index of what’s been posted right now, streamable tracks and links back to the original blog source, where you are encouraged to comment on a post. In doing so, it also captures the musical zeitgeist, showing in simple terms beyond quantifiable sales, what is popular in real time. The site is often used by DJs like Simian Mobile Disco and Boys Noize to source tracks for their DJ sets.
“Music blogs amplify word of mouth. The Hype Machine gives you an insight into all of that activity,” Volodkin says. At a time when physical CD sales are down, a site like The Hype Machine is an accurate barometer of the music people are into, and so is an invaluable tool for music fanatics and industry alike. Get familiar – hypem.com.